From the list of regional interest search, it is obviously been seen that United Kingdom is the top-ranked country in the list. This data exemplifies that Nectar is launched in the United States and becomes the nation’s most popular loyalty programme. The next nine regions are respectively Peru, Tanzania, Chile, Bolivia, Italy, Ecuador, United States, Netherlands, and Colombia. It is easy to be found that Peru, Chile, Bolivia, Ecuador, United States and Colombia locate in the America continent. Thus, Nectar’s strategic key point is not to expand European market in its neighbors but to explore and develop its market in the America continent, especially the Latin America regions. While, what surprise us is that Tanzania ranks No.3 in the list, as is known to all, Tanzania is an undeveloped area. So the factor supposed to be that once it was the colony of United Kingdom, people here have the inclination to keep a watchful eye on the popular items in Britain.
According to rankings in cities, apparently, most of the cities are from United States, such as Brentford, Birmingham, London, Poplar, Manchester, Sheffield and Edinburgh. And those cities are economy-developed and most of them are the center of business, culture and economy. It represents that consumers here have the financial strength to choose Nectar, in other words, Nectar, a loyalty card scheme, have the potential to grow strong in UK. In addition, Nectar also functions well in other cities, like Santiago, Rome and Milan. What’s important, with the development of economy, more and more customers have the ability to afford for many products and services. Nectar grasps consumer psychology perfectly and offers better schemes for them to choose.
All in all, Nectar is a loyalty card scheme originated in UK, which develops quickly in other regions and cities. Nectar intends to attract more world-famous brands to join and be aggressive in becoming worldwide accessible.
